Marchex Acquires Some of Aggregator Open List's Assets

Share this article:

Search marketing and online traffic provider Marchex, Seattle, acquired certain assets of Open List Inc., an online content aggregator.

Marchex paid $13 million in cash and common stock to obtain Open List's search technology, content aggregation and user-generated content platform.

Marchex also recently acquired some assets of AreaConnect LLC, which provides local online traffic to Yellow and White Page Publishers.

By acquiring Open List, Marchex can expand the offerings on its network of vertical and local Web sites, such as www.lasvegasvacations.com and www.newyorkdining.com. Marchex plans to integrate Open List's aggregation of vertical and local content, including ratings, reviews, articles, maps and product information.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.