Marc Fanelli

Marc Fanelli is senior vice president of decision sciences at Experian Marketing Services, a division of Costa Mesa, CA-based Experian. Reach him at

Most Recent Articles by Marc Fanelli

How to reduce direct channel cannibalization when opening retail stores

In a world where two channels - direct sales and retail locations - need to coexist, how do you make the tough decisions about how to grow your retail concept?

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