Marc Fanelli

Marc Fanelli is senior vice president of decision sciences at Experian Marketing Services, a division of Costa Mesa, CA-based Experian. Reach him at marc.fanelli@experian.com.

Most Recent Articles by Marc Fanelli

How to reduce direct channel cannibalization when opening retail stores

In a world where two channels - direct sales and retail locations - need to coexist, how do you make the tough decisions about how to grow your retail concept?

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.