Marc Fanelli

Marc Fanelli is senior vice president of decision sciences at Experian Marketing Services, a division of Costa Mesa, CA-based Experian. Reach him at marc.fanelli@experian.com.

Most Recent Articles by Marc Fanelli

How to reduce direct channel cannibalization when opening retail stores

In a world where two channels - direct sales and retail locations - need to coexist, how do you make the tough decisions about how to grow your retail concept?

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Fairfield Marketing Group, Inc.

Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.