MapQuest.com Signs Again With 24/7 Media

Share this article:
Internet media company 24/7 Media Inc., New York, last week signed MapQuest.com Inc., to an exclusive two-year global advertising sales services agreement. Map-Quest.com is a mapping and destination information Web site.


"24/7 Media has been a critical part of MapQuest.com's success," said Michael Crosson, vice president of advertising at MapQuest.com. "Its sales team excels at creating innovative advertising packages … so it was natural for us to extend our agreement."


Jay Friesel, 24/7 Media's executive vice president of sales and marketing, said the agreement gives the company the opportunity to develop new strategic opportunities and build long-term partnerships for clients.


MapQuest.com provides advanced mapping systems and said it receives more than 3.1 million unique visitors monthly to its consumer Web site. As part of its business-to-business services, Map-Quest.com helps businesses integrate maps and driving directions into their Internet, Intranet and call center applications for improved marketing and customer service functions.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.