MapInfo Taps net.Genesis

Share this article:
MapInfo Corp., Troy, NY, has licensed software from net.Genesis Corp. Cambridge, MA, to assist in developing its e-customer intelligence and e-CRM systems.


Net.Genesis said the net.Analysis software improves online marketing by identifying online behavior and increasing the efficiency by which online marketers and Web designers target and serve customers' needs.


Net.Analysis will gauge key metrics of customer visit patterns on MapInfo's various Web sites, including page views, duration of visits and conversion rates, and will correlate these key metrics to help managers identify what changes will result in increased browser retention. MapInfo also will be able to analyze online marketing efforts, including advertising, online seminars, direct mail and e-mail campaigns.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?