Manticore unveils new BTB lead-generation software

Manticore Technology, Austin, TX, has released the latest version of its business-to-business lead-generation software platform Virtual Touchstone, which features advanced marketing automation and personalized landing pages.

Other new features of Virtual Touchstone for mid-size enterprise BTB marketers include Demand Booster, for building automated, multi-touch lead nurturing campaigns; Prospect Pages, for creating personalized Web sites; Prospect Builder, for creating targeted lists based on Salesforce.com or on marketing response behavior; Advanced Marketing Metrics, for tracking online lead generation efforts; and integration with Salesforce.com.

RSS platform provider NewsGator Technologies is using Virtual Touchstone to quickly build and deploy marketing campaigns that nurture leads through the pipeline and provide a consistent stream of qualified opportunities for sales, according to the company.