Mann Bukvic Gatch's New Accounts Push Billings Above $23 Million

Share this article:
Integrated advertising and marketing communications shop, Mann Bukvic Gatch Partners Cincinnati, OH, announced today five new accounts expected to put the agency's capitalized billings for 2000 above $23 million.

The privately held agency's new clients include Down Lite International, and the Sisters of St. Joseph of Medaille, all of Cincinnati. MBGP also won new business from Hamilton Fixture, Fairfield, OH, and Centex Homes, Nashville, TN.

"We're still formulating our plans for a lot of these clients" says Jamieson Fuller, director of new business at MBGP who declined to make public each account's projected billings for the year. But Jamieson said all the new accounts would require integrated marketing plans with some level of Internet advertising as well. He said Down Lite International and the Sisters of St. Joseph would be the most direct marketing-oriented assignments with Sisters of St. Joseph relying significantly on direct mail for fundraising efforts.

For home-building industry leader Centex and, a company that bills itself as the "The Little Black Dress Connection," MBGP was hired primarily to develop regional area print advertising.

MBGP specialized in integrated campaigns for consumer and business to business clients. It's largest account to date is the cable communications division of Time Warner Inc., New York. The agency is currently advising Time Warner on it regional area direct marketing services campaigns in support of the media giant's new Roadrunner cable modem Internet service announced last year.
Share this article:

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.