Manhattan East Suite Hotels Chooses Group 1

Share this article:
Group 1 Software, Lanham, MD, a database marketing software provider, has announced that Manhattan East Suite Hotels, New York, has selected its DataDesigns Database Marketing system, MAGIC, in its 10 New York properties and its corporate offices. The system was custom designed to help Manhattan East enhance its guest services and recognition to help increase its customer retention and return rates.


The system will allow the company to track room feature and newspaper preferences, favorite pillows, food and beverage choices, guests' birthdays and other data. DataDesigns has four components tailored and integrated for each customer's unique business applications. They include: data hygiene, data analysis, output routines and campaign management.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.