Manhattan East Suite Hotels Chooses Group 1

Share this article:
Group 1 Software, Lanham, MD, a database marketing software provider, has announced that Manhattan East Suite Hotels, New York, has selected its DataDesigns Database Marketing system, MAGIC, in its 10 New York properties and its corporate offices. The system was custom designed to help Manhattan East enhance its guest services and recognition to help increase its customer retention and return rates.


The system will allow the company to track room feature and newspaper preferences, favorite pillows, food and beverage choices, guests' birthdays and other data. DataDesigns has four components tailored and integrated for each customer's unique business applications. They include: data hygiene, data analysis, output routines and campaign management.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.