On May 11, new prices go into effect for US Postal Service Mailing Services. To prepare, mailers need to know the new information and consider their own changes in cost. This live event will provide you with some critical tips on the ways to reduce costs including avoiding nonmachinable characteristics of letter-size mail pieces, consolidating your mailings for greater discounts and redesigning your flats to effective letters. At a time when every cent of your direct mail spend counts, marketers cannot afford to lose sight of still testing new formats to get the most ROI from every push.