M&ampA

MCH Strategic Data buys Wilson Marketing Group

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Marketing database company MCH Strategic Data has acquired early childhood marketing firm Wilson Marketing Group.

A week in digital M&A

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In the last few weeks, the buying and selling among digital marketing agencies seems to have sped up.

Affinion buys Italian loyalty firm

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Affinion Group, a CRM and loyalty services company, today acquired an Italian marketing services group from an Italian financial services company.

Rosetta acquires healthcare agency Wishbone

Rosetta acquires healthcare agency Wishbone

Rosetta, an independent digital marketing agency, has acquired healthcare marketing agency Wishbone for an undisclosed sum. Wishbone will retain its name and management team, and will be integrated into Rosetta's overall healthcare business as a separate professionally focused group. It will continue to operate from its New York offices.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...