Mamma.com Adds Auction Component to Pay-Per-Click Program

Share this article:
Meta-search engine Mamma.com said yesterday that it added an auction-based pricing tool to its Mamma Classifieds flat-rate pay-per-click search product.


Placement of advertisers on Mamma will remain in the top three positions, the Montreal company said, but advertisers now get a choice to bid or maintain a flat-rate price. All advertisers will continue to be ranked by price in the Mamma Media Solutions Network.


Mamma also said it upgraded the Classifieds site and added tools to increase the ease of campaign management, including a keyword suggestion tool, an option to soft or hard map keywords, traffic and bid estimators and the ability to set bidding options to flat rate or auto bid.


"By limiting the number of advertisers on the results page, we also believe this directly increases the quality of exposure advertisers receive, as well as positively affecting the user experience on our page," president/CEO Guy Faure said in a statement. "Adjusting the keyword pricing to allow for flat-rate and auction-based pricing permits advertisers to select the system that best fits their individual needs."


In November, Mamma said it would buy technology provider Copernic Technologies so it could enter the quickly crowded desktop search market.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.