Mamma.com Adds Auction Component to Pay-Per-Click Program

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Meta-search engine Mamma.com said yesterday that it added an auction-based pricing tool to its Mamma Classifieds flat-rate pay-per-click search product.


Placement of advertisers on Mamma will remain in the top three positions, the Montreal company said, but advertisers now get a choice to bid or maintain a flat-rate price. All advertisers will continue to be ranked by price in the Mamma Media Solutions Network.


Mamma also said it upgraded the Classifieds site and added tools to increase the ease of campaign management, including a keyword suggestion tool, an option to soft or hard map keywords, traffic and bid estimators and the ability to set bidding options to flat rate or auto bid.


"By limiting the number of advertisers on the results page, we also believe this directly increases the quality of exposure advertisers receive, as well as positively affecting the user experience on our page," president/CEO Guy Faure said in a statement. "Adjusting the keyword pricing to allow for flat-rate and auction-based pricing permits advertisers to select the system that best fits their individual needs."


In November, Mamma said it would buy technology provider Copernic Technologies so it could enter the quickly crowded desktop search market.


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