Mal Dunn Subsidiaries Get Co-Op Mailers

Share this article:
Mal Dunn Associates, Brewster, NY, said its Adfinis and Metamorphics Media subsidiaries are handling three cooperative mailing programs.


Adfinis has taken over management of the Asian-Pak Co-Op Mailer Program reaching 1 million Asian-American households in the United States annually. The cost of the program is $50/M. It will mail next for holiday 2004 and spring 2005.


Adfinis also is handling the Black-Pak Co-Op Mailer Program reaching 2 million African-American households annually. The cost of the program is $45/M. It will mail for holiday 2004.


Metamorphics Media is offering the Rainbow-Pak Co-Op Mailer Program reaching more than 538,000 gay and lesbian households in the United States annually. The cost of the program is $50/M. It will mail next for holiday 2004 and spring 2005.


All of the above cooperative mailers go out in self-branded envelopes and offer envelope sponsorship opportunities.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US