Mal Dunn Nabs Electronics Buyers File

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Mal Dunn Associates Inc., Croton Falls, NY, has released the Mitsubishi Home Electronics Big Spenders list of 76,000 last-12-month buyers who spent more than $5,000 on consumer electronics.


The buyers on the file are 67 percent male. They have average annual incomes of more than $55,000 and an average age of 45.


Selections include gender, geography, recency and multibuyer. Specific products such as big-screen televisions, high-definition TVs and Web televisions are also selectable.


The base prices are $120 per thousand for competitive offers, $100/M for noncompetitive offers, $95/M for publishers and $85/M for fundraisers.


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