Mal Dunn Debuts Who's Who Files
The Who's Who American Masterfile consists of 425,000 active participants selected by Marquis for their leadership positions, academic achievements, publishing or public-speaking experiences as well as community service accomplishments.
The average age on the file is 53, the average income is $130,000, and 90 percent of participants are college graduates.
Offshoot files from the master file are Marquis Who's Who American Women; Marquis Who's Who at Home Address; Marquis Who's Who at Business Address; and Marquis Who's Who Consumer Source Masterfile.
Selections on these files include geography, gender and industry.
The base price for all the files is $80 per thousand.