Mal Dunn Debuts Who's Who Files

Share this article:
Mal Dunn Associates Inc., Croton Falls, NY, has debuted the Marquis Who's Who files of Americans.


The Who's Who American Masterfile consists of 425,000 active participants selected by Marquis for their leadership positions, academic achievements, publishing or public-speaking experiences as well as community service accomplishments.


The average age on the file is 53, the average income is $130,000, and 90 percent of participants are college graduates.


Offshoot files from the master file are Marquis Who's Who American Women; Marquis Who's Who at Home Address; Marquis Who's Who at Business Address; and Marquis Who's Who Consumer Source Masterfile.


Selections on these files include geography, gender and industry.


The base price for all the files is $80 per thousand.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Toshiba Business Solutions Names Melo CMO

Toshiba Business Solutions Names Melo CMO

The 23-year content management veteran will lead new product and service development.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he ...