**Mal Dunn, Bigfoot Interactive Partner on Excite@Home E-Mail File

Share this article:
List management firm Mal Dunn Associates Inc. and Internet marketing company Bigfoot Interactive yesterday announced a strategic alliance to co-manage the Excite@Home opt-in e-mail file of 15 million names.


While Mal Dunn, Croton Falls, NY, already had been managing Excite's postal file of more than 3.2 million addresses, this is the first time the e-mail addresses have been put on the market.


As a result of the alliance, Bigfoot Interactive, New York, will deliver, track and analyze Mal Dunn's client e-mail programs using the Excite@Home file.


Three-quarters of Excite@Home users are between the ages of 18 and 49, and 59 percent are college-educated.


Selections available on the Excite@Home file include geography, gender, recency, income, occupation, age, presence of children, marital status, home ownership, mail-order buyers, credit card and online interests. E-mail addresses are $250 per thousand and postal addresses are $150/M. Additional selection charges apply.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.