**Mal Dunn, Bigfoot Interactive Partner on Excite@Home E-Mail File
List management firm Mal Dunn Associates Inc. and Internet marketing company Bigfoot Interactive yesterday announced a strategic alliance to co-manage the Excite@Home opt-in e-mail file of 15 million names.While Mal Dunn, Croton Falls, NY, already had been managing Excite's postal file of more than 3.2 million addresses, this is the first time the e-mail addresses have been put on the market.
As a result of the alliance, Bigfoot Interactive, New York, will deliver, track and analyze Mal Dunn's client e-mail programs using the Excite@Home file.
Three-quarters of Excite@Home users are between the ages of 18 and 49, and 59 percent are college-educated.
Selections available on the Excite@Home file include geography, gender, recency, income, occupation, age, presence of children, marital status, home ownership, mail-order buyers, credit card and online interests. E-mail addresses are $250 per thousand and postal addresses are $150/M. Additional selection charges apply.
