**Mal Dunn, Bigfoot Interactive Partner on Excite@Home E-Mail File

Share this article:
List management firm Mal Dunn Associates Inc. and Internet marketing company Bigfoot Interactive yesterday announced a strategic alliance to co-manage the Excite@Home opt-in e-mail file of 15 million names.


While Mal Dunn, Croton Falls, NY, already had been managing Excite's postal file of more than 3.2 million addresses, this is the first time the e-mail addresses have been put on the market.


As a result of the alliance, Bigfoot Interactive, New York, will deliver, track and analyze Mal Dunn's client e-mail programs using the Excite@Home file.


Three-quarters of Excite@Home users are between the ages of 18 and 49, and 59 percent are college-educated.


Selections available on the Excite@Home file include geography, gender, recency, income, occupation, age, presence of children, marital status, home ownership, mail-order buyers, credit card and online interests. E-mail addresses are $250 per thousand and postal addresses are $150/M. Additional selection charges apply.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.