Mal Dunn Adds Publishing Segments
The segments are KableKonnect Entertainment Niche with 880,300 subscribers, KableKonnect Liberal and Progressive Niche with 256,100 subscribers and KableKonnect Women's Magazine Niche with 535,100.
Selects on these file segments include geography, gender, age, homeownership, presence of children, credit cardholder, mail-order buyer, recency, lifestyle and occupation. Base price for these files is $80/M.
KableKonnect is a database of subscribers created from more than 130 niche market publications. It is a joint venture between Kable News Co. and Mal Dunn.