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As marketers face ad budgets that are increasingly under pressure, it's important to have as much information as possible about potential customers, even when marketing online. By knowing which online leads are more likely to convert, you can make more intelligent routing and follow-up decisions for every lead as it comes in.
Datamark, a leading direct marketing agency in the higher education market, will provide illustrations of lead quality scoring in action in the highly competitive online and career college marketplace.
Featured speakers
Jeff Liebl, VP, eBureau
Rick Bentz, SVP Research & Analytics, Datamark
Moderator
Cara Wood, editor-in-chief, DMNews
Sponsored by
EBureau provides real-time predictive scoring services that enable online marketers to boost response and conversion rates from online lead generation campaigns. EBureau's eVerify, eLead and eScore help increase the quality and quantity of online leads generated from cost-per-lead advertising campaigns, while optimizing conversion costs for maximum ROI.