Make Your Marketing More Customer Centric

Share this article:

Couldn't attend live?
CLICK HERE to register and view this webcast for free on demand
.

Thursday, June 12
2:00PM ET/11:00AM PT


Learn how Macys.com uses predictive analytics to enhance its customer experience and increase online sales.

Many companies have taken the journey toward greater customer centricity – fueling their marketing with analytics. But how many have actually achieved a complete omni-channel strategy? Only a few. Macys.com happens to be one of them.

Working with SAP, Macys.com deployed predictive analytics in three months and has since seen a significant increase in online sales.

Join us to hear:

  • Ginger Conlon (Editor-in-Chief, Direct Marketing News) discuss the exciting trends emerging in data-driven marketing powered by predictive analytics
  • Daqing Zhao (Director of Advanced Analytics, Macys.com) describe how Macys.com applies predictive analytics to help its customer-centric marketing and CRM, through projects such as targeted emails, real-time product recommendations, and customer segmentations
  • Julien Sauvage (Director of Product Marketing, SAP), discuss how the SAP predictive analytics solution can accelerate time to insight across all your channels

Featured Speakers:

Daqing Zhao, Director of Advanced Analytics, Macys.com

Daqing Zhao has over 20 years of experience in advanced data analytics.  Trained in physical sciences, he gained extensive expertise in customer centric marketing, in optimization of all stages of customer acquisition, conversion and retention.  He worked on predictive modeling for banner ads, web behavior, search keywords, also 1:1 emails, customer life time values, real time recommendation engines, and others.

Daqing is Director of Advanced Analytics at Macys.com, leading teams of predictive analytics, data science and test and experimentation.  He previously held senior management and technical leadership positions at Ask.com, the University of Phoenix, Tribal Fusion, Yahoo, Digital Impact, and Bank of America.  He also worked on client analytics projects for Intel, HP, Wells Fargo Bank, SBC, Dell, T-Mobile, MSN Search and Travel, Intrawest, PayPal, wine.com, MasterCar.


Julien Sauvage, Director of Product Marketing for Advanced Analytics, SAP

Julien, Director of Product Marketing for Advanced Analytics, came to SAP via the KXEN acquisition in October last year. He is responsible for all aspects of outbound marketing content. Previously, Julien was instrumental as a presales engineer at KXEN for the EMEA region. With over 10 years experience in predictive analytics and data mining, Julien is a specialist in predictive concepts and social network analysis.  Julien has worked on proof of concepts, pilots and go-live deployments at 50+ customers across a spectrum of industries, including communications, finance, retail and e-Business, where he has built business solutions for CRM, fraud detection, product recommendations and operational optimization.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Jobs

Latest Jobs:

More in Webcasts

Translation Blunders and Wonders: How Global Brands Get Lost and Found in Translation

Translation Blunders and Wonders: How Global Brands Get ...

In this webinar, translation veteran Nataly Kelly will give examples of brands that have made mistakes in other countries and languages and why they offer some important lessons.

Privacy & Big Data Overload!

Privacy & Big Data Overload!

Join this webinar and discuss balancing what we want to know, need to know and shouldn't know about customers.

Keys to Effective Webinar Delivery

Keys to Effective Webinar Delivery

Getting an audience to attend your webinars is only half the battle; delivering a compelling presentation can be just as important to the success of your events.