Make Automated E-Mail Responses Less Immediate, More Relevant
Typically, what is generated is a response that has absolutely nothing to do with the original question save for a couple of keywords. As an example, I recently sent a query to a well-known online brokerage inquiring about minimum account balances required to receive IPO shares. What I got back was a generic reply about their IPO process with absolutely no reference to my question, and with an admonishment to check their Web site or e-mail them again with the same question if their robot hadn't handled it adequately. Why, so I can get the same irrelevant answer twice?
Brightware may be closing a lot of $250,000 sales. But, when a company's response to a pre-sales question is generated by a nonhuman and consequently doesn't address the question, the potential customer is left wondering what, if anything, will go right once he signs on the dotted line.