Major ISPs Latch On to Authentication

Share this article:
CHICAGO -- The major ISPs have implemented e-mail authentication technology over the past year or two, according to a report released at the Email Sender and Provider Coalition Deliverability Workshop.


AOL, Microsoft and Yahoo each support at least one e-mail authentication standard, such as DomainKeys or Sender ID. The big three account for 50 percent of commercial e-mail sent in the United States.


After implementing DomainKeys about a year ago, Yahoo Mail is receiving more than a billion DomainKeys messages a day, said Miles Libbey, anti-spam product manager, Yahoo Mail.


In about three weeks, AOL will release details of its free authentication program for nonprofits. Setting up this program "really says how much AOL thinks about authentication," said AOL Postmaster Charles Stiles at the deliverability workshop.


The report found that 18 of the nation's largest ISPs have implemented e-mail authentication technology, and the report lists details on which systems the ISPs are testing and which ones they have installed.


"This report shows we've made great progress during the past year. However, we need to continue helping senders understand the value of authenticating e-mail to help ensure greater e-mail deliverability," said Craig Spiezle, director, Technology Care and Safety Group, Microsoft Corp.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.