Maine Diet Marketers Settle FTC Complaints

Share this article:
Two Maine-based dietary supplement marketers and their principals agreed last week to settle Federal Trade Commission charges that they made deceptive advertising claims about their products.


In separate actions, the FTC alleged that Pinnacle Marketing, Biddeford, ME, and VisionTel falsely advertised that dietary supplements caused substantial weight loss without diet or exercise. The FTC also accused VisionTel, Eliot, ME, of making unsubstantiated claims that its dietary supplements marketed for male and female sexual dysfunction were safe and effective.


Pinnacle and its principals agreed to pay $219,000 to settle the charges while VisionTel agreed to pay $750,000. Both companies and their principals agreed to stop making the challenged claims. The settlements require court approval.


Pinnacle advertised its "Ultra Carb" weight-loss system in radio ads, newspapers, panel ads on interactive programming guides on television and with an Internet coupon.


Pinnacle also did business as Health Remedies, Acadia Skin Care, Atlantic Skin Care, Atlantic Skin Care Products. The FTC names its principals as Todd Flaherty, Matthew Tasker and Kevin Curty.


VisionTel sold various dietary supplements and other products directly to consumers through ads on radio and television, print ads, infomercials and the Internet. The products in question were Chito-Trim, TurboTone, Impulse Female Herbal Blend and Maximus Male Herbal Blend.


The company did business under the names Vision Laboratories, Eliot, Maine; MJ Management, Scarborough, Maine; MAD Marketing Inc. and LLAD Management Inc., both in Cape Elizabeth, ME. Officers named in the charge were Michael McNaboe, Robert Dall and David Amato.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US