Creativity in the age of marketing accountability.
Tracy Stokes is an unapologetic brand-builder. We asked for her account of accountability.
The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light.
Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set.
The voice of the customer calls marketers to action at Barclaycard, Cross Country Home Services, and JetBlue.
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
It's a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.
Using data to align marketers' perceptions with the actual customer experience.
Fast food restaurants often market the dining experience as much as the food itself. Take Taco Bell, for example.
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.
Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.
Multichannel marketing + customer engagement = transaction. Brands share what they're doing to identify the ideal blend.
Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.
Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches.
Are mobile 2D barcodes the future of direct? Could be, says Gary Reblin of the USPS.
Behavioral targeting can be a highly effective marketing asset when customer data is used wisely, not wildly.
TRUSTe's recent report on consumer perceptions of mobile and online privacy show that there's more distrust around privacy policies in mobile apps.
As much as the marketing landscape changes, many of the DRTV aspects that made it attractive to marketers for decades remain unchanged.
A multichannel approach provides a clearer picture of DRTV's potential.
Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading.
Starwood's global digital marketing head Grazia Ochoa on what the brand is doing in the mobile space now and where it plans to be soon.
As more consumers turn to smartphones to find information on products and services, brands are overhauling their desktop search strategies for mobile.
Facebook's ubiquitous reach now extends into the social commerce arena.
Location-based technology and QR codes are in heavy rotation at the Ford Motor Company.
Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.
LBS and QR codes leave an impression on the mobile marketing landscape.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.