Hilton Hotels offers more than picturesque vistas from its thousands 
of international properties — the chain also is working to build up its global efforts in all CRM-related channels.

The economic environment is still stormy, but retailers are starting
to test the waters with new demand-generating strategies.

As layoffs, closures and cutbacks dog newspapers, e-mail newsletters help monetize their online efforts and spur readership growth.

In DMNews' first annual Agency Business Report, we found that DM agencies continue to evolve in order to stay relevant in a complex age of cross-channel marketing.

When it comes to direct mail, success can be measured in a variety of ways besides straight ROI — although raising response is, of course, the bottom line. Here are three direct mail campaigns that used creative ideas to overcome challenges and hit the mark.

Marketers no longer see data collection, quality, accuracy and storage as background functions, due to the need to squeeze value from every campaign. However, there are plenty
of obstacles to overcome, as we found in the first DMNews/CognitiveDATA Data Management Survey

No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success

Marketers add location and behavioral targeting to their ad network mix.

Brand marketers are turning to custom publishing more than ever, as the channel expands beyond print magazines to integrated content that serves to increase customer loyalty

Today's b-to-b marketers face big challenges. We asked four b-to-b agency executives what their clients need and expect.