With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long.

Mark Krebs, VP of marketing at Kirkland's, discusses his company's integrated marketing media mix.

As marketers begin to connect the dots between their integrated programs' online and offline elements and tag offline elements with digital components, they are on the cusp of attaining fully measurable cross-channel initiatives.

Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
.

As DRTV marketers move well beyond their own traditional medium, companies that were built as shop-from-home cable TV networks are doing the same, broadening the appeal beyond TV. HSN (formerly the Home Shopping Network), QVC and ShopNBC have all enhanced sales capabilities online and through mobile devices.

Bernard Luthi, VP of marketing, Web management and customer service at Newegg, discusses how his company uses DRTV.

B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.

Christa Carone discusses Xerox's b-to-b client retention strategy.

Gauging the effectiveness of marketing continues to be a challenge, but this is especially true of companies whose marketing activities support retention or upsell within existing accounts. But vague metrics can become manageable once marketers set specific goals.

Facebook's ubiquity creates opportunities for 
marketers to reach customers with more 
relevant and interactive messages
.