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Main Feature Articles

Q&A: Tim Anderson, SVP of retail and foodservice, Challenge Dairy

Tim Peterson January 01, 2012

Tim Anderson, SVP of retail and foodservice, Challenge Dairy, on the company's use of engaging, interactive marketing.

Game time

Tim Peterson January 01, 2012

Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?

Going global

Tony Case December 01, 2011

To grow their scale beyond borders, marketers must  negotiate a maze of channels, data and cultures .

Nivea's billion-dollar, global multimedia campaign cleans up

Tony Case December 01, 2011

Beiersdorf AG's skincare brand Nivea wanted to make a splash upon its 100th anniversary this year, kicking off a one-and-a-half billion dollar global multichannel campaign in 96 key markets — its largest global promotion ever.

Q&A: Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp.

Tony Case December 01, 2011

Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp., discusses privacy concerns among global marketers.

Fierce loyalty

Juan Martinez November 01, 2011

Competition  among loyalty  programs is  more intense  than ever, but  are consumers  cooling to them?

Carlson customizes loyalty programs

Juan Martinez November 01, 2011

Hospitality and travel company Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31. The revamped Club Carlson loyalty program featured free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits.

Mastering  the mix

Tim Peterson October 01, 2011

With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long.

Q&A: Mark Krebs, VP of marketing, Kirkland's

Tim Peterson October 01, 2011

Mark Krebs, VP of marketing at Kirkland's, discusses his company's integrated marketing media mix.

Boom times for integrated ROI

Tim Peterson October 01, 2011

As marketers begin to connect the dots between their integrated programs' online and offline elements and tag offline elements with digital components, they are on the cusp of attaining fully measurable cross-channel initiatives.

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