Main Feature Articles

Brand marketers rethink e-commerce

Chantal Todé November 06, 2009

Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales.
 

Travel Channel wins brand game

Dianna Dilworth October 26, 2009

Marketers are finding success building Facebook games and fan pages to engage customers and build loyalty
 

Direct to drive social and behavioral gains

October 12, 2009

The economy will be top of mind for attendees at this year's Direct Marketing Association annual conference in San Diego, but direct marketers also see advantages and opportunities
 

Struggling publishers try customization

Chantal Todé October 12, 2009

A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue
 

DRTV clicks for sales

Mary Elizabeth Hurn September 28, 2009

Direct response TV (DRTV), long used by marketers to drive immediate results, has typically been punctuated by phone operators who are standing by to take orders.
 

E-commerce an easy sell

Chantal Todé September 14, 2009

Retailers train their focus online in a tough market by investing in customer experience initiatives.
 

Publishers cross the digital divide

Lauren Bell August 28, 2009

With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy
 

Billboards come to life by adding mobile

Dianna Dilworth August 17, 2009

For EZ Lube, a car maintenance franchise based in Southern California, mobile marketing has brought the marketer's billboards to life and given its customers a way to interact with the brand.
 

Lexus targets affluent black women

Lauren Bell July 27, 2009

Event marketing, online tie-ins and database marketing combine to generate leads
 

Marketers weave web of loyalty

Chantal Todé July 13, 2009

Many multichannel merchants are investing in the e-commerce customer experience as a way to drive results even as economic pressures force them to cutback in other areas.
 
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