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The Battle for Marketers' Mindshare Intensifies

The Battle for Marketers' Mindshare Intensifies

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As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select providers that play to their strengths.

Most Innovative Analytics Platform: AppsFlyer

Most Innovative Analytics Platform: AppsFlyer

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Tel Aviv-based AppsFlyer grabbed the judges' attention with its vision for in-app advertising on mobile channels.

Most Innovative Customer Experience Management Platform: Influitive

Most Innovative Customer Experience Management Platform: Influitive

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Influitive, the advocate marketing platform headquartered in Toronto, impressed judges with its innovative approach to customer experience management.

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

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This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.

Most Innovative Mobile Marketing Platform: Swirl

Most Innovative Mobile Marketing Platform: Swirl

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Boston-based Swirl topped the innovative mobile marketing platform category this year with its beacon-powered marketing solution.

Most Innovative Social Media Platform: Sprout Social

Most Innovative Social Media Platform: Sprout Social

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One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate it easily.

Most Innovative Marketing Tech to Watch: Forensiq

Most Innovative Marketing Tech to Watch: Forensiq

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Forensiq uses fire to fight fire—or, in this case, uses technology to fight tech-enable fraud.

Mobile Marketing Innovation: Samsung

Mobile Marketing Innovation: Samsung

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Looking for ways to innovate its marketing helped Samsung grab attention and build engagement when it launched its Galaxy Note 4 in 2014.

Analytics Innovation: Golfsmith

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The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.

Content Marketing Innovation: Stein IAS

Content Marketing Innovation: Stein IAS

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Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.

Email Marketing Innovation: Delta Air Lines

Email Marketing Innovation: Delta Air Lines

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Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.

Omnichannel Marketing Innovation: American Eagle Outfitters

Omnichannel Marketing Innovation: American Eagle Outfitters

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Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.

Social Marketing Innovation: Volvo

Social Marketing Innovation: Volvo

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Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.

The CMO of the Future

The CMO of the Future

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Predictions abound on the ideal competencies of tomorrow's CMO. Which are fact, and which are fiction?

Marketing Tech Changes Everything

Marketing Tech Changes Everything

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2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.

The Art (and Science) Behind Jaguar's Marketing Performance

The Art (and Science) Behind Jaguar's Marketing Performance

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The luxury vehicle manufacturer relies on data and innovation to drive consumers through the purchase funnel.

Marketing Mavericks

Marketing Mavericks

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DMN announces the winners of its 2015 40 Under 40 Awards—top young marketers charging ahead to innovate in an industry rife with change.

It's Time to Face  Marketing's Impact on  Customer Experience

It's Time to Face Marketing's Impact on Customer Experience

Marketers who ignore the influence of marketing on customer experience do so at their peril.

A Day in the Life of Marketing

A Day in the Life of Marketing

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We reveal how marketing leaders from eight organizations set their schedules for success.

Mailed in Manhattan

Mailed in Manhattan

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Steve Wojtaszek, or Mr. Wojo as he's known to the thousands of postal employees whose actions he directs on a daily basis, is senior plant manager of the Morgan P&DC in Manhattan.

Clients, Copy, and Creative

Clients, Copy, and Creative

Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.

Wilde About Marketing

Wilde About Marketing

John Sisson's passion for understanding customers, combined with his expertise in digital marketing, is the recipe for his success.

How Meta.

How Meta.

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We met with NewsCred to discuss what happens when branded content intersects with the newsroom.

Getting the Download on a New Strategy

Getting the Download on a New Strategy

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What's on the outside of the building that houses Dropbox's headquarters is an entirely different experience than what's on the inside.

The Show Must Go On

The Show Must Go On

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DMA's Paul McDonnough and his team are well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.

Drizly Chugs Down Data to Drive Personalization

Drizly Chugs Down Data to Drive Personalization

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Drizly's team relies on data to bring the traditional liquor store to the digital age.

A Day in the Life of Scott Brinker: Marketing Technologist

A Day in the Life of Scott Brinker: Marketing Technologist

The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.

Redefining Data Privacy

Redefining Data Privacy

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Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?

The Datafication of Marketing

The Datafication of Marketing

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Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.

Under 40 and Overly Ambitious

Under 40 and Overly Ambitious

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Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.

All Marketing Is Direct

All Marketing Is Direct

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Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.

Content Marketer or Media Mogul?

Content Marketer or Media Mogul?

Three approaches to taking content marketing to the next level.

Redefining the High-Value Customer

Redefining the High-Value Customer

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Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.

18 People in Marketing You May Not Know...but Should

18 People in Marketing You May Not Know...but Should

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Not all influencers are well-known; that doesn't make their impact any less potent.

Lead Spotting

Lead Spotting

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Getting inbound and outbound lead gen on the same track.

Are Marketers Getting Too Personal?

Are Marketers Getting Too Personal?

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The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.

18 Leaders Who Put the Femme in Phenomenal

18 Leaders Who Put the Femme in Phenomenal

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Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.

The Data-Protection Paradox

The Data-Protection Paradox

The heated data security and privacy debate is rich with contradictions, controversy, and complexity—and major challenges for marketers.

Fickle About Loyalty

Fickle About Loyalty

Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.

A Hardscape Company Soft-Sells via Content Marketing

A Hardscape Company Soft-Sells via Content Marketing

System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.

Hot Marketing Trends For 2014

Hot Marketing Trends For 2014

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30 marketing pundits predict what will catch fire in marketing this year.

Marketing Leads Here!

Marketing Leads Here!

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Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

Q&A: Liz Miller, VP Marketing Programs and Operations, CMO Council

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The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.

The DL on DMPs

The DL on DMPs

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Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.

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