April 01, 2013
The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light.
April 01, 2013
Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set.
March 01, 2013
The voice of the customer calls marketers to action at Barclaycard, Cross Country Home Services, and JetBlue.
February 01, 2013
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
February 01, 2013
It's a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.
January 01, 2013
Using data to align marketers' perceptions with the actual customer experience.
January 01, 2013
Fast food restaurants often market the dining experience as much as the food itself. Take Taco Bell, for example.
December 01, 2012
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
December 01, 2012
The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.
December 01, 2012
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
December 01, 2012
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
November 01, 2012
The talented 2012 Direct Marketing News 40 under 40 have them in spades.
November 01, 2012
Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.
November 01, 2012
Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.
October 01, 2012
Multichannel marketing + customer engagement = transaction. Brands share what they're doing to identify the ideal blend.
October 01, 2012
Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.
September 01, 2012
Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches.
September 01, 2012
Are mobile 2D barcodes the future of direct? Could be, says Gary Reblin of the USPS.
September 01, 2012
Behavioral targeting can be a highly effective marketing asset when customer data is used wisely, not wildly.
September 01, 2012
TRUSTe's recent report on consumer perceptions of mobile and online privacy show that there's more distrust around privacy policies in mobile apps.
August 01, 2012
As much as the marketing landscape changes, many of the DRTV aspects that made it attractive to marketers for decades remain unchanged.
August 01, 2012
A multichannel approach provides a clearer picture of DRTV's potential.
August 01, 2012
Direct Marketing News spoke with DRTV vet Kevin Harrington about the history of the DRTV channel, how it's changed, and where it's heading.
July 01, 2012
Starwood's global digital marketing head Grazia Ochoa on what the brand is doing in the mobile space now and where it plans to be soon.
July 01, 2012
As more consumers turn to smartphones to find information on products and services, brands are overhauling their desktop search strategies for mobile.
June 01, 2012
Facebook's ubiquitous reach now extends into the social commerce arena.
May 01, 2012
Location-based technology and QR codes are in heavy rotation at the Ford Motor Company.
May 01, 2012
Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.
May 01, 2012
LBS and QR codes leave an impression on the mobile marketing landscape.
April 01, 2012
Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.
April 01, 2012
Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites.
March 01, 2012
With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives.
March 01, 2012
Sandra Zoratti, VP of marketing solutions at Ricoh discusses the changing landscape of b-to-b marketing.
February 01, 2012
Dell strives to better target its customers and market its brand.
February 01, 2012
Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
January 01, 2012
These apps do the trick when it comes to interactive gamification.
January 01, 2012
Tim Anderson, SVP of retail and foodservice, Challenge Dairy, on the company's use of engaging, interactive marketing.
January 01, 2012
Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?
December 01, 2011
To grow their scale beyond borders, marketers must negotiate a maze of channels, data and cultures .
December 01, 2011
Beiersdorf AG's skincare brand Nivea wanted to make a splash upon its 100th anniversary this year, kicking off a one-and-a-half billion dollar global multichannel campaign in 96 key markets — its largest global promotion ever.
December 01, 2011
Jennifer Barrett Glasgow, global privacy leader, Acxiom Corp., discusses privacy concerns among global marketers.
November 01, 2011
Competition among loyalty programs is more intense than ever, but are consumers cooling to them?
November 01, 2011
Hospitality and travel company Carlson relaunched its Goldpoints Plus hotel loyalty program on March 31. The revamped Club Carlson loyalty program featured free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits.
October 01, 2011
With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long.
October 01, 2011
Mark Krebs, VP of marketing at Kirkland's, discusses his company's integrated marketing media mix.
October 01, 2011
As marketers begin to connect the dots between their integrated programs' online and offline elements and tag offline elements with digital components, they are on the cusp of attaining fully measurable cross-channel initiatives.
September 01, 2011
Marketers are integrating their DRTV strategies with online tactics to grow consumer response and improve measurement capabilities .
As DRTV marketers move well beyond their own traditional medium, companies that were built as shop-from-home cable TV networks are doing the same, broadening the appeal beyond TV. HSN (formerly the Home Shopping Network), QVC and ShopNBC have all enhanced sales capabilities online and through mobile devices.
September 01, 2011
Bernard Luthi, VP of marketing, Web management and customer service at Newegg, discusses how his company uses DRTV.
August 01, 2011
B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
