Marketers who ignore the influence of marketing on customer experience do so at their peril.
We reveal how marketing leaders from eight organizations set their schedules for success.
Steve Wojtaszek, or Mr. Wojo as he's known to the thousands of postal employees whose actions he directs on a daily basis, is senior plant manager of the Morgan P&DC in Manhattan.
Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.
John Sisson's passion for understanding customers, combined with his expertise in digital marketing, is the recipe for his success.
We met with NewsCred to discuss what happens when branded content intersects with the newsroom.
What's on the outside of the building that houses Dropbox's headquarters is an entirely different experience than what's on the inside.
DMA's Paul McDonnough and his team are well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.
Drizly's team relies on data to bring the traditional liquor store to the digital age.
The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.
Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?
Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.
Three approaches to taking content marketing to the next level.
Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.
Not all influencers are well-known; that doesn't make their impact any less potent.
Getting inbound and outbound lead gen on the same track.
The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.
Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.
The heated data security and privacy debate is rich with contradictions, controversy, and complexity—and major challenges for marketers.
Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
30 marketing pundits predict what will catch fire in marketing this year.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.
Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.
When it comes to segmentation and marketers the news is bad and worse, according to Sri Sridharan, Forrester's chief expert on the subject.
The USPS has problems. Direct mailers have questions. Who better, we reasoned, to answer them than the Postmaster General?
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
Creativity in the age of marketing accountability.
Tracy Stokes is an unapologetic brand-builder. We asked for her account of accountability.
The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light.
Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set.
The voice of the customer calls marketers to action at Barclaycard, Cross Country Home Services, and JetBlue.
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
It's a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.
Using data to align marketers' perceptions with the actual customer experience.
Fast food restaurants often market the dining experience as much as the food itself. Take Taco Bell, for example.
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
The talented 2012 Direct Marketing News 40 under 40 have them in spades.
Want to reach prospects and cultivate leads? The choices are overwhelming. Marketers have to make educated choices—and the occasional leap of faith.
Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.
Multichannel marketing + customer engagement = transaction. Brands share what they're doing to identify the ideal blend.
Brands are embracing integrated social/local/mobile campaigns to address the challenge of right time, right place, right offer.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...