As marketing agencies, consultancies, and technology vendors enter each other's arenas, finding the right partners has become infinitely more complex. Here's how marketers can select providers that play to their strengths.
Tel Aviv-based AppsFlyer grabbed the judges' attention with its vision for in-app advertising on mobile channels.
Influitive, the advocate marketing platform headquartered in Toronto, impressed judges with its innovative approach to customer experience management.
This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.
Boston-based Swirl topped the innovative mobile marketing platform category this year with its beacon-powered marketing solution.
One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate it easily.
Forensiq uses fire to fight fire—or, in this case, uses technology to fight tech-enable fraud.
Looking for ways to innovate its marketing helped Samsung grab attention and build engagement when it launched its Galaxy Note 4 in 2014.
The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.
Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.
Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.
Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.
Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.
Predictions abound on the ideal competencies of tomorrow's CMO. Which are fact, and which are fiction?
2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.
The luxury vehicle manufacturer relies on data and innovation to drive consumers through the purchase funnel.
DMN announces the winners of its 2015 40 Under 40 Awards—top young marketers charging ahead to innovate in an industry rife with change.
Marketers who ignore the influence of marketing on customer experience do so at their peril.
We reveal how marketing leaders from eight organizations set their schedules for success.
Steve Wojtaszek, or Mr. Wojo as he's known to the thousands of postal employees whose actions he directs on a daily basis, is senior plant manager of the Morgan P&DC in Manhattan.
Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.
John Sisson's passion for understanding customers, combined with his expertise in digital marketing, is the recipe for his success.
We met with NewsCred to discuss what happens when branded content intersects with the newsroom.
What's on the outside of the building that houses Dropbox's headquarters is an entirely different experience than what's on the inside.
DMA's Paul McDonnough and his team are well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.
Drizly's team relies on data to bring the traditional liquor store to the digital age.
The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.
Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?
Marketers have never been more obsessed with customer data than they are today. And there's more data than ever to obsess over. Here's a detailed breakdown of where to extract the best consumer insights.
Recipients of the Direct Marketing News 2014 40 Under 40 Awards represent the most accomplished young talent in marketing.
Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.
Three approaches to taking content marketing to the next level.
Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.
Not all influencers are well-known; that doesn't make their impact any less potent.
Getting inbound and outbound lead gen on the same track.
The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.
Risk takers. Storytellers. Leaders. Direct Marketing News announces its 2014 Marketing Hall of Femme honorees.
The heated data security and privacy debate is rich with contradictions, controversy, and complexity—and major challenges for marketers.
Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
30 marketing pundits predict what will catch fire in marketing this year.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.
Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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