Mailshell.com Debuts Affiliate E-Mail Network

Share this article:
Mailshell.com, an e-mail management service, yesterday debuted the Mailshell Subscription Network, an affiliate network that the company said provides marketers with low rates and long-term subscribers.


The Mailshell.com service provides consumers with reviews and samples of e-mail lists and offers private e-mail addresses they can use to subscribe to newsletters and other services. The service allows marketers to name their own user acquisition price, the company said.


Mailshell.com, Santa Clara, CA, said there are 1,300 companies in its network of more than 1,000 affiliates.


"The current e-mail infrastructure will soon collapse unless a balance is reached between the needs of marketers and users," said Tonny Yu, Mailshell.com's president/CEO. "Users should be empowered to judge for themselves which e-mails they should or should not receive, and marketers should not waste their time or money on people who have not explicitly requested those offers."


Mailshell.com said that unlike conventional opt-in services or cost-per-click programs, it only charges marketers for complete subscription referrals. The company does not use lotteries, sweepstakes or promotions to attract users.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.