Mailshell.com Debuts Affiliate E-Mail Network

Share this article:
Mailshell.com, an e-mail management service, yesterday debuted the Mailshell Subscription Network, an affiliate network that the company said provides marketers with low rates and long-term subscribers.


The Mailshell.com service provides consumers with reviews and samples of e-mail lists and offers private e-mail addresses they can use to subscribe to newsletters and other services. The service allows marketers to name their own user acquisition price, the company said.


Mailshell.com, Santa Clara, CA, said there are 1,300 companies in its network of more than 1,000 affiliates.


"The current e-mail infrastructure will soon collapse unless a balance is reached between the needs of marketers and users," said Tonny Yu, Mailshell.com's president/CEO. "Users should be empowered to judge for themselves which e-mails they should or should not receive, and marketers should not waste their time or money on people who have not explicitly requested those offers."


Mailshell.com said that unlike conventional opt-in services or cost-per-click programs, it only charges marketers for complete subscription referrals. The company does not use lotteries, sweepstakes or promotions to attract users.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.