Mailnet to Provide DM, IT Solutions for GS Marketing

Share this article:
Mailnet Services Inc., Nashville, TN, said yesterday that it signed a contract to provide direct marketing and IT services to Houston-based GS Marketing Inc., a direct marketing company that focuses on the automotive industry.


The five-year contract includes a service agreement for MSI to coordinate direct marketing campaigns for GS Marketing and an IT development agreement for MSI to move GS Marketing from a mainframe to a Web-based system.


GS Marketing's two largest clients are Gulf States Toyota and Central Atlantic Toyota. The company also handles various projects for five other Toyota regions. GS Marketing manages customer retention and loyalty programs for both parts and service communications as well as national and regional sales events.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.