Mailnet Services to Provide DM Support to Nordyne

Share this article:
Nordyne, a manufacturer of heating and cooling products, selected Mailnet Services' MailnetExpress to coordinate direct marketing campaigns for its national network of distributors and dealers, Nashville, TN-based Mailnet Services said yesterday.


MailnetExpress is an Internet-based communications service that integrates direct mail, e-mail and fax messaging.


"Our customer base of ... distributors asked for a direct mail program to support their dealers, so we started looking for a cost-effective way to support them," said Carol Baker, marketing communications manager for Nordyne.


Baker said Nordyne aimed to ensure a consistent image in direct marketing campaigns.


All the creative for Nordyne's DM campaigns is available at the MailnetExpress Web site under a secure library created just for Nordyne's distributors and dealers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.