Mailnet Services Adds Info-Link Boater Names

Share this article:
Mailnet Services Inc. will add a database with 6.5 million names of registered boat owners from Info-Link to its direct marketing services, the company said yesterday.


Marketers use MailnetExpress to design, print and mail direct mail campaigns. Boating manufacturers such as Cobalt Boats, Ranger Boats and Skiers Choice who use MailnetExpress for direct marketing campaigns will be able to access Info-Link data all from www.mailnetexpress.com.


"We've been using MailnetExpress for over a year, and our dealers' marketing initiatives have improved tremendously as a result," said Bret Chilcott, director of marketing and export sales of Cobalt Boats. "We are excited that Mailnet Services can now provide lists of potential customers based on a variety of criteria, ranging from ZIP code to type of boat owned, such as ski boats or even by hull or drive type."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.