Mailnet Services acquires two database marketing firms

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Mailnet Services Inc. has acquired database marketing and analytics companies Synapse Technology and Conclusive Strategies.

Franklin, TN-based Mailnet sells marketing and data management services, focusing on fulfillment of advertising placement, direct marketing and database service technologies.

Mailnet said the addition of Synapse Technology and Conclusive Strategies to its existing business line further expands Mailnet's marketing execution management expertise. The additional strategic expansion follows Mailnet Services' successful acquisition of New York-based MarketingForce in February this year.

Synapse, Charlotte, NC, is a 10-year-old behavior analysis marketing company that specializes in developing applications for the financial services, agricultural business, health care and automotive industries.

Mark Rees, co-founder and president of Synapse, will serve as chief strategic officer of the merged companies and be responsible for strategic planning efforts across all products, markets and teams. Rod Rapp, co-founder of Synapse, has been named executive vice president and general manager for Synapse.

Conclusive Strategies, Austin, TX is a data analytics company that specializes in consumer profiling, behavior analysis modeling and mapping. Larry Daniel, current CEO of Conclusive, will serve as executive vice president and general manager of Conclusive and be responsible for promoting analytics services to channel partners and clients.

Mailnet will keep offices in both Charlotte and Austin. The company now has 120 employees and annual revenue of more than $25 million. The combined companies will serve more than 2,000 corporate clients, representing tens of thousands of channel partners, franchisees, dealers and licensees of companies.

The acquisitions come as the company secured $8 million of growth capital from Charlotte, NC-based Frontier Capital, Nashville, TN-based Morgan Keegan Mezzanine Fund LP and existing investor Nashville-based Massey Burch Capital Corp.

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