Mailmark Debuts Customer Acquisition Tool

Share this article:
Direct marketing firm Mailmark has debuted NeighborDirect, its customer acquisition tool that matches existing customers to geographic areas for more targeted prospecting.


Through NeighborDirect, Mailmark can analyze a client's database of customers by generating a market share analysis and matching it to specific postal carrier routes. Areas with high concentrations of existing customers can be targeted for new acquisitions.


"Neighbors are like neighbors," Mark Crary, director of marketing at Mailmark, Canoga Park, CA, said in a statement. "The more closely you can pinpoint the areas that produce existing customers, the more effectively you can focus your search for new customers."


Mailmark has access to data from 90 percent of U.S. households, including demographic and behavioral information.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.