Mailing Industry

Marketing News Bytes: June 13, 2013

Marketing News Bytes: June 13, 2013

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Updates on companies, products, and people

Adding Intelligence to the Mailstream

Adding Intelligence to the Mailstream

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On January 28 the USPS began requiring customers who use POSTNET barcodes to transition to new Intelligent Mail barcodes to retain their discounted pricing.

USPS adopts new products and services to stay solvent

USPS adopts new products and services to stay solvent

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USPS chief Patrick Donahoe set out his vision for the agency at the National Postal Forum in April.

USPS officially announces gopost pilot

USPS officially announces gopost pilot

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The U.S. Postal Service (USPS) officially announced at the National Postal Forum in Orlando, Fla., the pilot program of its gopost parcel delivery lockers, which the USPS began implementing in Northern Virginia in February, said Susan McGowan, senior manager of public relations at the USPS.

USPS launches small businesses product, campaign

The U.S. Postal Service has launched an integrated media campaign to promote its Web-based service Every Door Direct Mail, a free suite of mailing services for small businesses available over the Web, said Patricia Licata, senior PR representative at USPS. USPS also re-designed its online shipping tool Click-N-Ship and said a Click-N-Ship for Business product will be available mid-April.

Streamline postal production with workshare transparency

Streamline postal production with workshare transparency

Postage is typically the largest expense of a direct mail campaign, ranging from 30% to 70% of the total investment. Shouldn't mail owners know what they're paying for?

Mailers must back postal cuts

Mailers must back postal cuts

The fur is flying and everyone is yammering now that the US Postal Service is taking steps to rationalize its network. In August, USPS served public notice of its intent to close underperforming retail 
locations.

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