Mailing Industry Task Force to Announce Mail Study Findings Today
The Mailing Industry Task Force today is expected to issue its initial recommendations for a course of action for the industry at the National Postal Forum in Denver.Formed last spring by Pitney Bowes chairman/CEO Michael J. Critelli and deputy postmaster general John Nolan, the task force was designed to assess the current role and value of hard-copy mail in business and consumer communications, evaluate the competitive environment affecting the industry's future and identify opportunities for growth.
Led by top executives from 11 industry-leading companies, the task force represents all parts of the mailing industry from creative, printing, distribution, and technology and equipment suppliers.
The report is expected to outline actions to increase the effectiveness of mail by unifying the industry to focus on products and service enhancements that make the mail more competitive and responsive to evolving customer needs.
