February 26, 2001
Mailers Need to Rethink Discount-Hunting Strategies
After having read Leon Henry's article ("Putting the Pressure on List Brokers," Feb. 5), I must tell you it's uplifting to see someone express his opinions on broker commissions in print. My hope is that mailers who read this may rethink their discount-hunting strategies, and brokers who do the same on behalf of their clients realize they are shooting themselves in the foot.
• Bob Portner
Senior account executive
Kroll Direct Marketing