Mailers Need to Rethink Discount-Hunting Strategies

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After having read Leon Henry's article ("Putting the Pressure on List Brokers," Feb. 5), I must tell you it's uplifting to see someone express his opinions on broker commissions in print. My hope is that mailers who read this may rethink their discount-hunting strategies, and brokers who do the same on behalf of their clients realize they are shooting themselves in the foot.


• Bob Portner


Senior account executive


Kroll Direct Marketing


Plainsboro, NJ


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