Mailers Need to Rethink Discount-Hunting Strategies
After having read Leon Henry's article ("Putting the Pressure on List Brokers," Feb. 5), I must tell you it's uplifting to see someone express his opinions on broker commissions in print. My hope is that mailers who read this may rethink their discount-hunting strategies, and brokers who do the same on behalf of their clients realize they are shooting themselves in the foot.• Bob Portner
Senior account executive
Kroll Direct Marketing
Plainsboro, NJ
