Mailers Need to Rethink Discount-Hunting Strategies
• Bob Portner
Senior account executive
Kroll Direct Marketing
CMO James Li and his entire team have reached their "we did it this way" limit in terms of Luther Crain's suggestions—always based on the successes from his previous job. ...
Nutrisystem EVP and CMO Keira Krausz speaks candidly about her personal relationship with the brand and why she's passionate about the business.
Behavioral loyalty is tenuous; customers can and will drop you like a bad habit.