MailChimp, JangoMail add Google Analytics to e-mail services

Share this article:

E-mail marketing firms are seeing the benefit in Google, as two firms have recently deployed the online giant's analytics platform into their systems.

Last week, MailChimp added Google Analytics to its e-mail platform and, this week, JangoMail has integrated with it.

With this new capability, users of these e-mail service providers' platforms can track and analyze different behavioral aspects of e-mail marketing campaigns and compare it to their respective Web sites. Google Analytics lets users measure visitor behavior such as page views, geographic location of the user, landing pages, exit pages, funnel paths and conversions. This data is served into the e-mail platforms through the Google tool.

Listrak is another e-mail service provider that uses analytics through the Google platform in its e-mail marketing service.

Many other ESPs have their own in-house analytics tools, including e-Dialog, Cheetahmail and Datran Media.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

What's Hot in Email Marketing?

What's Hot in Email Marketing?

The world of email marketing is more frenetic than ever. Staying abreast of what's not just hot, but also relevant is an ongoing challenge for email marketers.

Email's Top 12 Teachable Moments

Email's Top 12 Teachable Moments

The frequency marketers use email provides plenty of possibility for error. But those who learn from their mistakes can turn a problem into an opportunity.

8 Ways to Increase Qualified Leads Through Email

8 Ways to Increase Qualified Leads Through Email

Attracting and nurturing leads is tough in today's distracting digital environment. Here's how marketers can use email to grab and hold the attention of the prospects who matter most.