Mail Marketing Trots Away With Hoof Beats

Mail Marketing Inc., Northvale, NJ, has taken control of the new-to-market file for the top-circulation magazine in North America devoted to trotters and pacers.

Hoof Beats is a monthly publication with images, stories, columns and features covering all aspects of the harness racing industry. It covers racing events, breeding and pedigrees, statistics, farms and veterinary news.

The file offers 16,788 active subscribers and recent expires at a base price of $100/M.

The magazine promotes the standardbred horse in all roles including amateur racing, racing under saddle, pleasure riding, youth participation, horse shows and other equestrian events.