Mail Marketing Rolls Dice With Gamblers File

Mail Marketing Inc., Northvale, NJ, has been named list manager of the Casino Vacationer file, containing 1,342,490 names of self-reported gamblers.

These individuals spend a lot of time at locations with casinos and are good prospects for various travel-related services.

The base price is $90/M. Selects include ZIP code, state, household income, telephone numbers, exact age, presence of credit card, children by age, length of residence, gender, homeowner, marital status, lifestyle interests and mail-order buyers.

Organizations soliciting airline tickets, cruises, rental cars and hotel reservations would benefit from this file. Also, companies offering travel gear and accessories, timeshare plans, travel clubs, travel guides and travel and gambling publications might be interested.