Mail defenders at the grassroots level

Share this article:
A worthy Des Moines Register op-ed on why banning “junk mail” will be bad for consumers can be found here, flagged up by the Direct Marketing Association in today’s 3-D e-mail blast.

I’m not sure if this article was something retired postmaster Jane Littrel simply wrote through real concern for the issue, or if it was also part of an orchestrated effort by pro-mail parties – either way, the DM industry needs more of these concerned parties to help consumers understand the big picture of what would happen if advertising mail were to be restricted or curtailed altogether.

While the DMA’s John Greco has been busy of late, having letters published in outlets from Advertising Age (sub req’d.) to The Wall Street Journal recently, the subjects he is covering range from green marketing to Internet sales tax to, yes the do-not-mail legislation. As admirable as his efforts are, his voice alone is going to stretch thin if unamplified. Op-eds like Littrel’s help at the local, grassroots level. Let us know if you see other examples.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »