Magellan's Sails With Belardi/Ostroy

Travel supply catalog Magellan's, Santa Barbara, CA, appointed Belardi/Ostroy ALC as exclusive manager and broker of its lists and inserts.

The Magellan's  package insert program has 294,000 inserts annually while the list contains 226,000 12-month buyers. The alliance allows for multichannel growth, which includes plans to expand the prospect list, and increasing contact and marketing efforts to current customers.

The catalog offers men's and women's casual clothing, accessories and footwear; games and gifts; luggage, picnic and rain gear; watches; electronics and gadgets. Many products emphasize comfort and leisure. Travel-specific items such as lightweight luggage, translators, dual-time watches and safety products appear in the catalog.

Fifty-seven percent of Magellan's customers are female, and 85 percent buy with a credit card. They spend an average of $85 per order and are considered affluent and educated.