magazines

The Evolution from Digital...to Print?

The Evolution from Digital...to Print?

By

Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.

Direct Response Ads Drive Growth for AARP's Bulletin

Direct Response Ads Drive Growth for AARP's Bulletin

By

AARP's print publication Bulletin has seen direct response advertising rates grow despite the downturn.

Meredith's CMO reshapes its story

Meredith's CMO reshapes its story

Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.

Forbes Media promotes two executives

Forbes Media promotes two executives

By

Meredith Kopit Levien has been promoted to chief revenue officer at Forbes Media, said Mike Perlis, president and CEO of Forbes Media. Mark Howard has also been promoted to SVP of digital advertising strategy.

Forbes Media promotes two executives

Forbes Media promotes two executives

By

Meredith Kopit Levien has been promoted to chief revenue officer at Forbes Media, said Mike Perlis, president and CEO of Forbes Media. Mark Howard has also been promoted to SVP of digital advertising strategy.

Forbes Media promotes two executives

Forbes Media promotes two executives

By

Meredith Kopit Levien has been promoted to chief revenue officer at Forbes Media, said Mike Perlis, president and CEO of Forbes Media. Mark Howard has also been promoted to SVP of digital advertising strategy.

Zappos launches magalog iPad app

Zappos launches magalog iPad app

By

Online retailer Zappos.com has launched Zappos Now, a digital catalog and lifestyle magazine app that includes editorial content on current fashion trends and the ability to shop directly within the app, the company said Dec. 16.

Digitas CEO to leave for Time Inc.

Digitas CEO to leave for Time Inc.

By

Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.

Digitas CEO to leave for Time Inc.

Digitas CEO to leave for Time Inc.

By

Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.

Digitas CEO to leave for Time Inc.

Digitas CEO to leave for Time Inc.

By

Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.

Chevy marketing exec tells magazine publishers: 'It's about survival'

By

The auto industry and magazine publishers have more in common than one might think - both "were dragged kicking and screaming into the twenty-first century," Jean Jennings, president and editor-in-chief of Source Interlink Media's Automobile Magazine, told attendees of the 2011 American Magazine Conference on Oct. 4 in New York.

Chevy marketing exec tells magazine publishers: 'It's about survival'

By

The auto industry and magazine publishers have more in common than one might think - both "were dragged kicking and screaming into the twenty-first century," Jean Jennings, president and editor-in-chief of Source Interlink Media's Automobile Magazine, told attendees of the 2011 American Magazine Conference on Oct. 4 in New York.

Consuegra out as Forbes CMO

Consuegra out as Forbes CMO

By

Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company, Direct Marketing News learned September 9. Consuegra was named Forbes' first CMO in January.

Consuegra out as Forbes CMO

Consuegra out as Forbes CMO

By

Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company, Direct Marketing News learned September 9. Consuegra was named Forbes' first CMO in January.

Rage against the dying of the light: The Publishing Business Conference and Expo 2011

By

Four magazine experts discussed the battle of digital versus print, how to engage consumers across channel, and the future opportunities of online publishing. If the conversation sounds eerily familiar to the ones discussed by marketers everyday, trust me, it was.

Rage against the dying of the light: The Publishing Business Conference and Expo 2011

By

Four magazine experts discussed the battle of digital versus print, how to engage consumers across channel, and the future opportunities of online publishing. If the conversation sounds eerily familiar to the ones discussed by marketers everyday, trust me, it was.

Rage against the dying of the light: The Publishing Business Conference and Expo 2011

By

Four magazine experts discussed the battle of digital versus print, how to engage consumers across channel, and the future opportunities of online publishing. If the conversation sounds eerily familiar to the ones discussed by marketers everyday, trust me, it was.

Valpak launches sweepstakes, b-to-b augmented reality campaigns

By

Valpak has launched two direct campaigns using augmented reality, including an effort with The Martha Stewart Show to build the two companies' databases.

Statlistics, Merkle partner on mobile lead-gen program for print ads

By

Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.

Worldcolor to eliminate 200 jobs in plant consolidation

By

Direct mail product manufacturer Worldcolor will cut about 200 positions by the end of March in an effort to consolidate its Toronto-area magazine, catalog and in-line direct mail operations into one facility.

Worldcolor to eliminate 200 jobs in plant consolidation

By

Direct mail product manufacturer Worldcolor will cut about 200 positions by the end of March in an effort to consolidate its Toronto-area magazine, catalog and in-line direct mail operations into one facility.

Worldcolor to eliminate 200 jobs in plant consolidation

By

Direct mail product manufacturer Worldcolor will cut about 200 positions by the end of March in an effort to consolidate its Toronto-area magazine, catalog and in-line direct mail operations into one facility.

Let the gifting begin

By

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...