Magazines look to raise cover price as print ad dwindles

Share this article:
As magazines continue to struggle to monetize with dropping ad revenue and a shift from print to digital, some magazines are looking to increase the price. And it is no wonder, since supscription prices have gotten so competitive, that according to an article in the NY Times today, in the last 6 months of 2008, subscribers paid on average only "47 cents an issue for Newsweek, 77 cents an issue for BusinessWeek and 89 cents an issue for Fortune."

If you think about the time and effort it takes to get a news story to a reader --from the reporting, the writing, the editing, the layout, the copy edit, the the printing cost, the mailing cost, etc.-- it is no wonder that as advertisers continue to cut their print ad spend, that magazine publishers are i the value of the product that they are selling and looking to simply raise the cover price. The Economist magazine does not do any discounting, and their circulation is up. Sometimes consumers are willing to pay, especially if the product is a value.

http://www.nytimes.com/2009/04/13/business/media/13circ.html?_r=1
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.