Meredith Kopit Levien has been promoted to chief revenue officer at Forbes Media, said Mike Perlis, president and CEO of Forbes Media. Mark Howard has also been promoted to SVP of digital advertising strategy.
Online retailer Zappos.com has launched Zappos Now, a digital catalog and lifestyle magazine app that includes editorial content on current fashion trends and the ability to shop directly within the app, the company said Dec. 16.
Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.
Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company, Direct Marketing News learned September 9. Consuegra was named Forbes' first CMO in January.
Four magazine experts discussed the battle of digital versus print, how to engage consumers across channel, and the future opportunities of online publishing. If the conversation sounds eerily familiar to the ones discussed by marketers everyday, trust me, it was.
Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.
Direct mail product manufacturer Worldcolor will cut about 200 positions by the end of March in an effort to consolidate its Toronto-area magazine, catalog and in-line direct mail operations into one facility.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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How marketers can navigate the new customer engagement era.