magazine publishing

Direct Response Ads Drive Growth for AARP's Bulletin

Direct Response Ads Drive Growth for AARP's Bulletin

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AARP's print publication Bulletin has seen direct response advertising rates grow despite the downturn.

Meredith's CMO reshapes its story

Meredith's CMO reshapes its story

Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million.

Forbes Media promotes two executives

Forbes Media promotes two executives

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Meredith Kopit Levien has been promoted to chief revenue officer at Forbes Media, said Mike Perlis, president and CEO of Forbes Media. Mark Howard has also been promoted to SVP of digital advertising strategy.

Digitas CEO to leave for Time Inc.

Digitas CEO to leave for Time Inc.

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Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.

Chevy marketing exec tells magazine publishers: 'It's about survival'

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The auto industry and magazine publishers have more in common than one might think - both "were dragged kicking and screaming into the twenty-first century," Jean Jennings, president and editor-in-chief of Source Interlink Media's Automobile Magazine, told attendees of the 2011 American Magazine Conference on Oct. 4 in New York.

Consuegra out as Forbes CMO

Consuegra out as Forbes CMO

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Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company, Direct Marketing News learned September 9. Consuegra was named Forbes' first CMO in January.

Rage against the dying of the light: The Publishing Business Conference and Expo 2011

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Four magazine experts discussed the battle of digital versus print, how to engage consumers across channel, and the future opportunities of online publishing. If the conversation sounds eerily familiar to the ones discussed by marketers everyday, trust me, it was.

Valpak launches sweepstakes, b-to-b augmented reality campaigns

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Valpak has launched two direct campaigns using augmented reality, including an effort with The Martha Stewart Show to build the two companies' databases.

Worldcolor to eliminate 200 jobs in plant consolidation

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Direct mail product manufacturer Worldcolor will cut about 200 positions by the end of March in an effort to consolidate its Toronto-area magazine, catalog and in-line direct mail operations into one facility.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...