Magazine Publishers' Group Joins PLI

Share this article:
Magazine Publishers of America, the industry trade association for the consumer magazine business, has joined the Privacy Leadership Initiative to help educate consumers about the issue of privacy.


"By joining the PLI, MPA members will be able to help readers understand how to protect their privacy, thus forming a closer bond and promoting customer loyalty," said Nina Link, president/CEO of Magazine Publishers of America, New York.


Privacy Leadership Initiative is a privacy research and education partnership of CEOs from 15 corporations, including Acxiom, DoubleClick and Experian; and nine business associations, including the Direct Marketing Association and the Interactive Advertising Bureau.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.