Magazine Marketing Coalition Picks Mullen
The Magazine Marketing Coalition named Mullen as agency of record to handle a campaign showcasing the role of magazines in advertisers and consumers' lives.Mullen's effort targets the advertisers and agencies to stress the need to include magazines in marketing plans. Research backs this ad effort, occurring in the second year of the coalition's three-year collaboration. The coalition comprises a few dozen executives from members of the Magazine Publishers of America and companies that work closely with magazines.
