MAG debuts ethnic consumer list
Marketing Advisory Group has introduced the Consumers by Ethnicity from Listopedia Consortium Mailing List to the market.
The list reaches a database of consumers from a variety of cultural backgrounds. It is recommended for offers of ethnic-oriented merchandise in addition to travel, credit cards, subscriptions and dining offers.
Ethnicities on the list include African-American, Asian, European, French, German, Hispanic, Irish, Italian, Jewish and Russian.
The list has more than 530,000 names and is selectable by postal or e-mail address. It is available starting at $100/M.