Madison Rebrands Cooperative Mailing Programs

Share this article:
Madison Direct Marketing rebranded all of its non-teen cooperative mailing programs as FamilyAdvantage, the Greenwich, CT, company said yesterday.


These programs, formerly under the title of Novaparenting, include Expectant Parent, New Parent, Infant, First Birthday, Young Family and Hispanic Young Family as well as the New Homeowner program.


Combined, the programs consist of more than 66 million cooperative mailers sent out yearly.


Recent Madison clients participating in such programs include Bayer, Procter & Gamble, Northwest Airlines, America Online, Johnson & Johnson, Novartis, Bookspan, Sears Portrait Studios, Fisher-Price and Gruner+Jahr.


Starting in June, Madison will test a "tell a friend" charitable donation program through its mailers. Madison will make a donation to the National Childhood Cancer Foundation for each registrant up to 10,000 at the FamilyAdvantage Web site that received the information through a "tell a friend" activity.


If the June test is successful, the program will be rolled out, according to Madison.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.