Madison Direct Expands Cooperative Mailing Programs

Share this article:
Madison Direct Marketing, Greenwich, CT, yesterday announced the expansion of its FamilyAdvantage cooperative mailing programs and the release of its mailing schedule for 2004.


As part of the expansion, Madison's Expectant Parent program will reach 1.98 million U.S. households next year, up from 1.5 million in 2003. The firm's Hispanic Family will increase in frequency and geography, mailing five times for 2004.


In addition, Madison will roll out its New Mover program in 2004, which was tested in three Western markets this year. The program reaches families within 10 days of moving into a new home, according to the firm.


Other Madison Direct cooperative mailing programs include New Parent, Infant, First Birthday and Young Family. The programs will total about 60 million households for 2004. A copy of Madison's full mail schedule for 2004 can be found at www.madisondm.com.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.