Madison Direct Expands Cooperative Mailing Programs

Share this article:
Madison Direct Marketing, Greenwich, CT, yesterday announced the expansion of its FamilyAdvantage cooperative mailing programs and the release of its mailing schedule for 2004.

As part of the expansion, Madison's Expectant Parent program will reach 1.98 million U.S. households next year, up from 1.5 million in 2003. The firm's Hispanic Family will increase in frequency and geography, mailing five times for 2004.

In addition, Madison will roll out its New Mover program in 2004, which was tested in three Western markets this year. The program reaches families within 10 days of moving into a new home, according to the firm.

Other Madison Direct cooperative mailing programs include New Parent, Infant, First Birthday and Young Family. The programs will total about 60 million households for 2004. A copy of Madison's full mail schedule for 2004 can be found at

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.