This group of influential and accomplished young leaders is shaping the industry in much the same way as Lester Wunderman did in its early days. Their work is helping to guide marketers in mastering such areas as integrating digital and social within their direct marketing initiatives, using Big Data to inform marketing decisions, and building customer loyalty at a time when customers have never been more promiscuous. Their stories are ones of determination, creativity, and adaptability. (Individual winner photos by Melissa Mazza)
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.