Retail icon Macy's refashions its flagship store and marketing strategy.
Macy's discussed loyalty tactics and shared details about MyMacy's, its consumer-centric collaboration with dunnhumby USA, at the National Retail Federation Big Show on Jan. 16 in New York City.
Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.
What's in our mailbox this month: Holiday catalogs
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.