Retail icon Macy's refashions its flagship store and marketing strategy.
Macy's discussed loyalty tactics and shared details about MyMacy's, its consumer-centric collaboration with dunnhumby USA, at the National Retail Federation Big Show on Jan. 16 in New York City.
Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.
What's in our mailbox this month: Holiday catalogs
Company of the Week
Better relationships. Better ROI.
Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.
Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...