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Macy's

Macy's transformation

Alex Palmer April 01, 2012

Retail icon Macy's refashions its flagship store and marketing strategy.

Macy's CMO shares loyalty insights at NRF Big Show

Allison Schiff January 16, 2012

Macy's discussed loyalty tactics and shared details about MyMacy's, its consumer-centric collaboration with dunnhumby USA, at the National Retail Federation Big Show on Jan. 16 in New York City.

Online publishers squeeze out middlemen

Tim Peterson January 01, 2012

Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.